palace seoul — youmin.kr

palace seoul

retail store design / apgujeong seoul / 2024

for the british skating and fashion brand palace, the two-story flagship store is inspired from a “korean palace”. the concept is the juxtapose of korean traditional elements with palace dna.
the interior utilizes traditional korean palace-style door frames to separate indoor and outdoor spaces, mirrors were placed between the columns to visually extend the space. on the entrance wall, a curved mirror was installed, with a skateboard deck suspended in front of it to create a sense of movement through layered reflections.

client: palace skateboards, worksout
collaborator: ostvo, 3.3058
photo: hoon shin