palace seoul

retail store design / apgujeong seoul / 2024 

for the british skating and fashion brand palace, the two-story flagship store is inspired from a “korean palace”. the concept is the juxatpose of korean traditional elements with palace dna. 
the interior utilizes traditional palace-style door frames to separate indoor and outdoor spaces, providing customers with diverse experiences. the furniture features modern adaptations of styles found in traditional palaces.

client: palace skateboards, worksout
collaborator: ostvo, 3.3058
photo: hoon shin